The color of a product could be one factor to consider when people are in the market for new gadgets. Like color black is always a mainstay in gadgets especially if it has a piano finish. White too has been really popular – thanks to the ever iconic iPod and MacBook. Though other colors like pink, yellow, brown, etc. are showing in most new gadget offerings as seen from the digital cameras, laptops, and mp3 players to give the products a more personal taste. But sometimes, you just cannot have the color you wanted. Take for example the much awaited Google phone.
The Nexus One has 1GHz Qualcomm processor, 5-megapixel autofocus camera with flash, maximum of 7.2 Mbps data speed, up to 10 hours of talk time, a 3.7″ WVGA AMOLED screen, running on the Android 2.1 (eclair) operating system, and comes in a boring color. All the technical specs would just make consumers feel like buying it but the limited color offering might just break the deal for some. While you might get decals or skins for gadgets to customize them, seeing your gadget in the color that you want still beats having stickers padded in.
ColorWare gives users the liberty to choose from Solid, Metallic, or Pearl colors with the option to have it in glossy or soft touch coating. You can either get a brand new and fully customized Google Nexus One from ColorWare for $800 with complete hardware warranty. You can also have your current phone shipped to them and processed for just $175. The latter is a cheaper option but would probably void the manufacturer’s warranty.
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