Toshiba announced its first line of LED TVs way back in January during CES 2009. True enough, the REGZA SV670 LED TV is already available in the market along with the REGZA ZV650 LCD TV.

Both HDTVs possess  pioneering technologies that Toshiba has developed that made it the leading LCD TV manufacturer in America with its 11.4% market share in April 2009. The developments that these premium REGZA TV have are FocaLight LED Backlight with Local Dimming for best picture contrast, ClearScan 240 motion enhancement with Backlight Scanning for highest picture clarity even for fast moving objects, enhanced REGZA Engine with PixelPure 5G 14-bit video processing, Resolution+ super resolution technology, and AutoView histogram controlled automatic picture adjustment.

Connectivity is also an advantage with these HDTVs since they have a USB port, SD card Slot, 4 HDMI inputs with InstaPort and REGZA-LINK, IR Pass-Through Port, and high-resolution PC input. These variety of inputs allow the REGZA HDTVs to be versatile and suited for any use either for watching cinema-like quality movies or for computer use.

As what the PR manager of Toshiba said why they are the pioneering brand for LED TV, “We didn’t just make LED TV; we innovated by utilizing superior Local Dimming. We didn’t just utilize higher frame rates; we innovated by adding new Backlight Scanning Technology. We didn’t just wrap everything in high-gloss black; we innovated by creating the stunning new Deep Lagoon Design with Infinity Flush Front. The new REGZA is more than our dealers and consumers expected, and the response has been nothing short of amazing.”

Both the REGZA ZV650 and SV670 are already available at Amazon. Expect the REGZA VX648 Cinema Series LCD TV to be available in August of this year.