Not everybody is into hardcore photography, some users are just so used to point and shoot that today’s advanced digital cameras and SLRs may feel foreign in their hands. Enter the newest addition to Nikon’s COOLPIX series – the S2500, L23 and the L120. Different price range, different features but all share something in common: fun, ease of use and great images.

The trendy COOLPIX S2500 comes in a well-designed, 20 mm thin slim aluminum body that houses a 4x wide-angle zoom lens, 12 megapixel image sensor and a 6.7 cm LCD screen. The built-in Smart Portrait system has a Smile Timer, Blink Proof and Skin Softening features. The S2500 digicam comes with various automated functions making shooting pictures as effortless as just pushing the capture button. Easy Auto mode optimizes the camera settings based on the lighting conditions and the Scene Auto Selector chooses best out of the 17 Scene modes for common photographic locations. Subject Tracking Auto-Focus keeps the camera focused on a selected subject even when it’s on the move – no more “Hold still honey! I’m taking a picture here!”. The integrated anti-blur technology on the other hand automatically counters blurred pictures in four different ways. The COOLPIX S2500 is available in four colors of red, pink, black or silver and tagged at £99.99 or €116.00.

The AA battery operated COOLPIX L23 is perfect for the budding or casual photographer; everything about it is almost automated giving you only the burden of choosing when to take your shots. It also has the Easy Auto Mode and Smart Portrait System technology with the addition of an integrated electronic Reduction and Motion Detection that eliminates camera shake. This digital camera features 10.1 megapixel resolution CCD image sensor, 5x wide-angle zoom lens, and a 6.7 cm LCD screen. To keep taking picture even simpler, it’s outfitted with large buttons and dedicated Shooting and Playback modes. The COOLPIX L23 is available in five colors of blue, red, black, pink or silver, and tagged at £69.99 or €81.00.

The top dog of the three models is the COOLPIX L120. It features a wide angle 21x super-zoom NIKKOR lens with 25mm wide-angle to 525mm super-telephoto range controlled by a distinct side lever that provides a smooth and steady zoom. It has 14.1 megapixel CCD image sensor, four different automatic anti-blur functions and capability to record HD movies in 720p in stereo sound. The dedicated movie-record button allows users to switch easily from photo to video mode. For playback, it has a 7.5 cm 921k-dot high-resolution LCD screen and a built-in HDMI mini connector to connect the L120 to an HDTV. COOLPIX L120 that also runs on AA batteries is available in black or red and costs around £249.99 or €290.00.

Choose your own Nikon COOLPIX S series here